Upcoming events
AURORA cELLARS-
Join us the weekend of Oct 4-5 as we host Taylor owner of Aurora Cellars. Meet and Greet on Saturday afternoon. Hang out and learn all about Aurora Cellars and their wines.
Sunday we will be having a Wine and Food Pairing Event from 12pm- 2 pm. Enjoy wine paired with 4 courses prepared by the creative culinary chefs of LeTruff Noir
Menu & tickets coming soon!
Vine & Vinyl Night-
Vine & Vinyl IS BACK
Join us Wednesday sEPTEMBER 10TH for VINE & VINYL! Bring your favorite albums.
NORTHERN MICHIGAN TRIP TO WINERIES -SEPT TRIP
SECOND NORTHERN MICHIGAN WINE TRIP WITH OWNERS AMY & CATHY SEPT 14-17TH
TICKETS GO ON SALE NOW! ONLY 18 SLOTS AVAILABLE.
VERTERRA WINERY CHOCOLATE, CHEESE & WINE
Join us at Up North Wine Tasting Room on Saturday September 6 for our first ever Wine 101 event. Paul Hamelin owner of Verterra Winery will guide and educate you on a specially selected wine, cheese and chocolate pairing. Two sessions are available. 12:30 pm and 2 pm. Limited seatings at both. Tickets $45/pairing plus tax and gratuity. Tickets nonrefundable.
Geneva Festival of the Vine
FESTIVAL OF THE VINE
sept 5-7th
Geneva’s annual Festival of the Vine is back! Join us for a celebration of great food & even greater wine, Friday 9/5/25-Sunday 9/7/25. We have wonderful things planned! See our daily schedule of events for both our physical tasting room & our Up North Tasting Tent!
~Come visit us during the Festival of the Vine at our UP NORTH TASTING TENT located at 3rd and James St. Next to the Geneva History Museum. We’ll be there…
Friday 9/5/25, 12-10pm Live Music (7-9)
Saturday 9/6/25, 12-10pm Live Music (7-9)
Sunday 9/7/25, 12-5pm
~AT UP NORTH WINE TASTING ROOM! Friday & Saturday 12-10pm, Sunday 12-7 pm.
Friday 9/5/25 6 pm. Want to know more about our featured Winery for the month of September? Join us for a Verterra Winery Meet N’ Greet with the owner of the winery Paul Hamelin!
Saturday 9/6/25: Verterra Wine, Chocolate & Cheese Event! Details coming soon!
Brys Estate Wine & Food Pairing Event-
Join us at Up North Wine Tasting Room on Sunday June 10th from 12-2pm as we host, Patrick Brys, owner of Brys Estate Winery & Vineyard for a signature wine & food pairing experience featuring Brys Estate wine paired with a beautifully curated menu from the Chefs of Le Truff Noir. Tickets $55/guest plus tax and gratuity. Tickets nonrefundable.
PUB THEOLOGY
Pub Theology, explore what inspires us and build the kind of connection and compassion that helps us thrive.
No pressure, no pretense- just good conversation, good company, and maybe a tasty drink or 2.
JOEY WILBUR-ACOUSITIC GUITAR
🎶 JOEY IS BACK THIS SATURDAY! 🎶
Everyone loved his music last weekend, so we’re bringing him back!
Join us this Saturday from 6–9 PM to sit, sip, and enjoy another great night of live music with Joey.
Don't miss it!
NEW WHISKEY CLUB NOW AVAILABLE
NEW WHISKEY CLUB!
DO YOU LOVE TRAVERSE CITY WHISKEY PRODUCTS?
WOULD YOU LOVE ACCESS TO SPECIAL BOTTLES?
WOULD YOU LOVE DISCOUNT EVERY DAY ON COCKTAIL?
THEN THIS CLUB IS FOR YOU!
UP NORTH NOW HAS A WHISKEY CLUB CHECK IT OUT!
GATHER & GRAZE
GATHER & GRAZE
COME JOIN OWNERS AMY AND CATHY FOR OUR FIRST OF OUR SEASON SERIES OF GATHER AND GRAZE. WE WILL BE FEATURING WINES FROM OUR UP NORTH CELLAR PAIRED WITH DELICATE BITES FROM LE TRUFF NOIR. OUR FIRST THEMED EVENT WILL BE “GIRL DINNER” . CHECK OUT THE MENU BELOW. DUE TO LIMITED SEATS AVAILABLE, TICKETS ARE NON REFUNDABLE.
BONOBO EVENT
Join us as we host Todd Oosterhouse owner of Bonobo Winery. Enjoy five wine pours, paired with four delectable plates prepared by Le Truff Noir
ONLY $80/ guest plus tax & gratuity
CLICK THE LINK BELOW TO PURCHASE YOUR TICKETS!
GENERAL TRIVIA THURSDAY
General TRIVIA NIGHT June 26th ! cOME PLAY AND HAVE A CHANCE TO WINE great gift cards!
Join us for a fun general trivia night. Free, fun, wine & of course PRIZES! Max allowed is 6/Team. Come early to get your wine & settle in. Take-out to support our local eateries always welcome in our tasting room (grocery store or home cooked food NOT allowed). See you at Up North!
CALL 630-345-6833 or EMAIL US AT info@upnorthwinegeneva.com to reserve your spot!
Next general trivia will be July 10th mark you calendar.
Geneva SWEDISH DAYS FESTIVAL
Geneva’s annual Swedish days festival is back! Join us for a celebration at our beer and wine tent on 3rd and James next to the Geneva History Center. We will be offering glasses of wine, beer and cider for purchase! We have picnic tables and wine barrels for everyone to enjoy in our covered tent. Wrist bands for 21 and over required for alcohol purchase. Credit cards only.
Our tasting room will also be open our normal summer hours. Come and cool off with a Wine Frose or Friskey Cherry Whiskey slushy. Also serving cocktails and full wine list of award winning wines!
SHADY LANE WINE AND FOOD PAIRING EVENT
Hosted by Up North and Luke from Shady Lane Cellars. Enjoy a beautiful wine & food pairing in our tasting room featuring wines from Shady Lane and food prepared by the talented chefs of Le Truff Noir.
WINE THEN DINE EVENT STOCKHOLMS
WINE THEN DINE WITH UP NORTH & STOCKHOLMS RESTAURANT
JOIN US WEDNESDAY MAY 21st FOR OUR WINE THEN DINE SERIES. STOP IN ANYTIME BETWEEN 4-6PM @ UP NORTH AND ENJOY AN APPETIZER COMPLIMENTS OF STOCKHOLMS RESTAURANT, PERFECTLY PAIRED WITH A SAMPLE POUR OF AN UP NORTH WINE. AFTER COCKTAILS @ UP NORTH ENJOY DINNER AT STOCKHOLMS ON WEDNESDAY WITH A CERTIFICATE FOR 10-20% OFF YOUR DINNER! APPETIZERS WHILE SUPPLIES LAST. NO TICKETS REQUIRED.
THURSDAY THE OFFICE TRIVIA - FREE EVENT
Join us for a fun “THE OFFICE” THEMED trivia night. THIS THURSDAY MAY 8TH. Free, fun, wine & of course PRIZES! hOW WELL DO YOU KNOW PAM, JIM & DWIGHT! Max allowed is 6/Team. Come early to get your wine & settle in. Take-out to support our local eateries always welcome in our tasting room (grocery store or home cooked food NOT allowed). See you at Up North!
CALL 630-345-6833 or EMAIL US AT info@upnorthwinegeneva.com to reserve your spot!
NEXT TRIVIA- GENERAL TRIVIA MAY 22ND!
WINE THEN DINE EVENT LE COCHON-cRAFT URBAN
WINE THEN DINE WITH UP NORTH & LE COCHON RESTAURANT.
JOIN US WEDNESDAY MAY 7THTH FOR OUR WINE THEN DINE SERIES. STOP IN ANYTIME BETWEEN 4-6PM @ UP NORTH AND ENJOY AN APPETIZER COMPLIMENTS OF LE COCHON & CRAFT URBAN RESTAURANT, PERFECTLY PAIRED WITH A SAMPLE POUR OF AN UP NORTH WINE. AFTER COCKTAILS @ UP NORTH ENJOY DINNER AT LE COCHON WITH A CERTIFICATE FOR 10-20% OFF YOUR DINNER! APPETIZERS WHILE SUPPLIES LAST. NO TICKETS REQUIRED.
WHISKEY SUNDAY - WHISKEY TASTING
WHISKEY SUNDAY
WHAT A BETTER WAY TO WRAP UP OUR ANNIVERSARY WEEK THAN WITH WHISKEY TASTINGS! COME IN ANY TIME SUNDAY AND SAMPLE NEW WHISKEY AND PRODUCTS FROM TC WHISKEY AND TAKE HOME AN UP NORTH SHOT GLASS!
TICKETED EVENT - PURCHASE TICKETS BELOW
MAWBY ANNIVERSARY WINE DINNER
Join us as we host Michael Laing owner of Mawby Sparkling and Big Little Wines for an immersive & educational Wine Dinner featuring a beautifully curated menu created by Le Truff Noir.
$90/GUEST, plus tax & gratuity
CLICK THE LINK BELOW TO PURCHASE YOUR TICKETS!
WEDNESDAY-SOMMELIER FOR A DAY
SOMMELIER FOR A DAY!
KICKING OFF OUR ANNIVERSARY WEEK WITH SOMMELIER FOR A DAY! COME JOIN US TO TASTE AND JUDGE THE BEST OF OUR NORTHERN MICHIGAN WINES. JUST A FRIENDLY COMPETTION TO VOTE FOR YOUR FAVORITE!
FEELING CONFIDENT ABOUT YOUR WINE KNOWLEDGE. COMPETE WITH ONE OF OUR TEAM MEMBERS TO GUESS THE WINE VARIETAL! OUT TASTE THEM AND GET A PRIZE!
TICKETED EVENT. PURCHASE TICKET IN TASTING ROOM OR WITH THE LINK BELOW.
3 Year Celebration Event
Celebrations are in order! As we approach our 3rd Year Anniversary. We already have ideas & big plans that include, well you guessed it… YOU!
Vine & Vinyl Night-BOOZIN’ WITH THE BEATLES
SPECIAL TRIBUTE Vine & Vinyl
Join us Wednesday APRIL 16TH for A SPECIAL BOOZIN WITH THE BEATLES NIGHT. HELP US CELEBRATE THE LIFE OF SUE HAAG WHILE LISTENING TO HER BEATLES ALBUMS AND ENJOYING SOME WINE. TO HONOR SUE, WE ARE RAISING FUNDS FOR THE SPECIAL OLYMPICS.
Sue’s son and daughter-in law will be there to treat everyone to their first glass of wine. All are welcome.
To make a donation to special olympics click the link below
WINE THEN DINE EVENT
WINE THEN DINE WITH UP NORTH & FOXFIRE RESTAURANT.
JOIN US WEDNESDAY APRIL 9TH FOR OUR WINE THEN DINE SERIES. STOP IN ANYTIME BETWEEN 4-6PM @ UP NORTH AND ENJOY AN APPETIZER COMPLIMENTS OF THE FOXFIRE PERFECTLY PAIRED WITH A SAMPLE POUR OF AN UP NORTH WINE. AFTER COCKTAILS @ UP NORTH ENJOY DINNER AT FOXFIRE WITH A CERTIFICATE FOR 10-20% OFF YOUR DINNER! APPETIZERS WHILE SUPPLIES LAST. NO TICKETS REQUIRED.
BEL LAGO & FRENCH VALLEY VINEYARDS WINE AND FOOD PAIRING EVENT
WINE & FOOD PAIRING EVENT
APRIL 6TH 12-2 PM
Hosted by Up North and Blake Lougheed Winemaker, of Bel Lago and French Valley Vineyards . Enjoy a wine and food pairing event in our tasting room featuring wines from both vineyards and welcoming for the first time the talented chefs from Le Cochon. $55 plus tax and gratuity. Tickets nonrefundable.
BEL LAGO & FRENCH VALLEY VINEYARDS Meet & Greet
meet & gREET WITH BLAKE LOUGHEED WINEMAKER OF BEL LAGO & FRENCH VALLEY VINEYARD
APRIL 5TH 3-6 PM
JOIN US FOR A MEET AND GREET ANYTIME BETWEEN 3-6 PM AND CHAT WITH BLAKE ABOUT HIS AWARD WINNING WINES. NON TICKETED, NO RESERVATION REQUIRED.
WINE THEN DINE EVENT- RIGANATO
WINE THEN DINE WITH UP NORTH & RIGANATO OLD WORLD GRILLE.
JOIN US WEDNESDAY APRIL 2ND FOR OUR WINE THEN DINE SERIES. STOP IN ANYTIME BETWEEN 4-6PM @ UP NORTH AND ENJOY AN APPETIZER COMPLIMENTS OF RIGANATO OLD WORLD GRILLE, PERFECTLY PAIRED WITH A SAMPLE POUR OF AN UP NORTH WINE. AFTER COCKTAILS @ UP NORTH ENJOY DINNER AT RIGANATO OLD WORLD GRILLE. APPETIZERS WHILE SUPPLIES LAST. NO TICKETS REQUIRED.
NORTHERN MICHIGAN TRIP TO WINERIES
NORTHERN MICHIGAN WINE TRIP WITH OWNERS AMY & CATHY MAY 18-21ST
EMAIL OR CALL US IF INTERESTED! WE MAY BE ABLE TO ADD A FEW MORE !
BLUSTONE Vineyards Wine & Food Pairing
Hosted by Up North and Tom Knighton, owner of Blustone Vineyards . Enjoy a wine and food pairing event in our tasting room featuring wines from Blustone Vineyards and food prepared by the talented chefs of Le Truff Noir. $55 plus tax and gratuity. Tickets nonrefundable.
SIP, SHOP & UNWINE-D
Unwind with a Bubbly toast & a Charcuterie cup while you get chained, featuring Chained Permanent Jewelry, Chair and hand massage and consultations offered by Sarah from Impact Massage Therapy and Pop up Boutique Shine over Shade. Ticket price $15/Guest. CLICK THE LINK BELOW TO BUY YOUR TICKETS! ALL VENDOR SERVICES AND ITEMS SOLD SEPARATELY
WINE THEN DINE EVENT
WINE THEN DINE WITH UP NORTH & THE WALRUS ROOM
JOIN US WEDNESDAYMARCH 5THTH FOR OUR WINE THEN DINE SERIES. STOP IN ANYTIME BETWEEN 4-6PM @ UP NORTH AND ENJOY AN APPETIZER COMPLIMENTS OF THE WALRUS ROOM PERFECTLY PAIRED WITH A SAMPLE POUR OF AN UP NORTH WINE. AFTER COCKTAILS @ UP NORTH ENJOY DINNER AT WALRUS ROOM WITH A CERTIFICATE FOR 10-20% OFF YOUR DINNER! APPETIZERS WHILE SUPPLIES LAST. NO TICKETS REQUIRED.